Instead, use a combination of the three types of hashtags. But most times, only the largest accounts rank for these hashtags. Often, people like to go for the high competition hashtags. High competition: These hashtags have been used in more than 100,000 posts.Medium competition: These have been used in 50,000 to 100,000 posts.Low competition: These are hashtags that have been used in less than 50,000 posts.Instead, get strategic and use three kinds of hashtags. So, add as many as you can, but don’t just randomly add any hashtags that are remotely relevant to the post topic. One study from Trackmaven found that posts with 9 or more hashtags generate more interactions than those with fewer. To get more impressions and engagement on Instagram, you must up your hashtag game. While publishing image posts, experiment with carousels as they generate 24.9% more interactions than regular image posts. Compare the time (it takes to create video posts vs photo posts) and track the impressions you get to see which one works best. Publish image posts more often to get the same (or higher) levels of impressions. If you aren’t comfortable creating videos or if it is taking more time, you can create more images instead. Instagram is using this feature to compete with TikTok, so it rewards users who create Reels with more views. It’s a recipe tutorial.Ī post shared by Chobani to create more Reels right now as they generate the highest engagement. Reels and Stories will naturally need to be even shorter because of Instagram’s time limit.įor a short video idea, check out this post from Chobani. Hubspot found that the ideal Instagram video length for feed posts is 26 seconds. Your videos also don’t have to be very long. It has templates and an easy-to-use editor that make it easy for anyone to create videos. To generate the most views, try creating how-to tutorials as a study from Wibbitz found that people want to see this content type most often.Ĭreating video content can be very time-consuming, but you can cut short the effort with a tool like ImagickPro. If you don’t currently publish enough videos, you might want to give them a try. They also generate 19.4% more interactions than carousel pos Share more videos and carousel postsĪ study from Quintly found that videos generate 49% more interactions than photo posts. Different audiences will prefer different post types, so experiment with various post types (and frequencies) and see which one generates the most views. Instagram’s recommendations are a good starting point, but don’t just stick to what the network asks you to do. A post shared by National Geographic publishes different types of posts multiple times a day, and they’re all high quality.
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